Sunday, August 9, 2009

I Scream! You Scream! We All Scream for The Coffee Bean???


As a connoisseur of frozen desserts, I’m in my glory with the explosion of frozen yogurt shops snowballing across the city these last few years. Clearly, we have a frozen fetish. Yet, our obsession with this chilly treat has transformed a delicious summer evening event into a soft serve stressor.

After you’ve searched for a parking spot for an hour… waited in a Disneyland-long line that wraps around the block… dealt with a teen copping attitude when asked a perfectly innocent question like, “Can you add more sprinkles, please?”… and paid a $50 fine for parking in a residential zone… you can finally relax and lick away. Sound familiar?

Look, kid. That’s just tough life in the big city (inhaling cigarette). Until now. The Coffee Bean & Tea Leaf – yes, you heard me right -- is now serving frozen yogurt and the best part is, no one really knows because they're too busy ordering coffee!

With a long-time niche in beans and leaves, how good can this yogurt possibly be? The answer is very good, not to mention refreshing and waist-friendly. Choose from an array of “tart” flavors (light and tangy) or “sweet” flavors (creamy with delicate vanilla notes), such as Pomegranate, Acai, Espresso Crème, Malibu Dream, Lemon Crème, Caramel Latte and more. With just 80 calories for a small and 120 calories for a large, you can decorate with a topping of your choice or have it blended in without sabotaging your healthy intentions.

Currently limited to only four locations as a consumer test is fine-tuned (note: visit one and sample away), you can expect to see 15+ locations offering up their new Stir menu, which also includes fresh yogurt and oatmeal concoctions that will send your GI system sailing smooooth!

Where: The Coffee Bean & Tea Leaf locations in Beverly Hills (S. Beverly Drive), Los Angeles (Sunset & Fairfax), USC Campus and Manhattan Beach (Manhattan Village on Sepulveda Blvd.)

Why: Because fat-free fro-yo should be anxiety-free too.

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